Publishing on the stores¶

Answers to the most frequent questions about publishing your app.

How long does it take to publish my app?¶

It depends mostly on the developer accounts and on the stores' review. Apple can take up to 48 hours to validate an enrolment, and each store reviews the app before putting it online. Once your accounts are ready and the assistant's steps validated, preparing your version is quick. See Publishing overview.

Why can't I find the Integrations tab at Apple?¶

App Store Connect's Integrations tab only appears for accounts that have API access. The account holder must first click Request Access. A simple member without the Admin role does not see it. See Create your Apple Developer account.

Why does the rights check fail?¶

The service account's rights can take a few minutes to apply at Google. Check that you invited the right address (the one ending with iam.gserviceaccount.com), added your app and ticked the three requested permissions, then run the check again. See Create your Google Play Console account.

Which version and build number should I enter?¶

The version is the one your listeners see (for example 1.2.0). The build number is calculated automatically. For an app already published, give the first version a number higher than that of the store's latest version, because the stores refuse a number already used.

Can I change my app's identifier?¶

Not once a version has been sent to the stores: they keep the identifier permanently. If you need to change it, open a support request.

Is my app published automatically to the public?¶

No. Each version is uploaded to the testing tracks (TestFlight for Apple, internal track for Google). You approve going live to the public from each store's console.